Nestlé Launches NESCAFÉ Plan 2030 To Help Drive Regenerative Agriculture, Reduce Greenhouse Gas Emissions And Improve Farmers’ Livelihoods
NESCAFÉ, Nestlé’s largest coffee brand and one of the world’s favorite coffees,
outlined today its extensive plan to help make coffee farming more sustainable:
the NESCAFÉ Plan 2030. The brand is working with coffee farmers to help
them transition to regenerative agriculture while accelerating its decade of work
under the NESCAFÉ Plan.
The brand is investing over one billion Swiss francs by 2030 in the NESCAFÉ
Plan 2030. This investment builds on the existing NESCAFÉ Plan as the brand
expands its sustainability work. It is supported by Nestlé’s regenerative
agriculture financing following the Group’s commitment to accelerate the
transition to a regenerative food system and ambition to achieve zero net
greenhouse gas emissions.
“Climate change is putting coffee-growing areas under pressure,” said David
Rennie, Head of Nestlé Coffee Brands. “Building on 10 years’ experience of
the NESCAFÉ Plan, we’re accelerating our work to help tackle climate change
and address social and economic challenges in the NESCAFÉ value chains.”
Rising temperatures will reduce the area suitable for growing coffee by up to
50% by 20501
. At the same time, around 125 million people depend on coffee
for their livelihoods
2 and an estimated 80% of coffee-farming families live at or below the poverty line3
. Action is needed to ensure the long-term sustainability of coffee.
“As the world’s leading coffee brand, NESCAFÉ aims to have a real impact on
coffee farming globally,” said Philipp Navratil, Head of Nestlé’s Coffee
Strategic Business Unit. “We want coffee farmers to thrive as much as we
want coffee to have a positive impact on the environment. Our actions can help
drive change throughout the coffee industry.”
1inter-American Development Bank
2 Fairtrade Foundation
Supporting farmers’ transition to regenerative coffee farming
Regenerative agriculture is an approach to farming that aims to improve soil
health and fertility – as well as protect water resources and biodiversity.
Healthier soils are more resilient to the impacts of climate change and can
increase yields, helping improve farmers’ livelihoods.
NESCAFÉ will provide farmers with training, technical assistance and highyielding coffee plantlets to help them transition to regenerative coffee farming
practices. Some examples of regenerative agriculture practices include the following:
• Planting cover crops helps to protect the soil. It also helps add biomass
to the soil, which can increase soil organic matter and thus soil carbon
• Incorporating organic fertilizers contributes to soil fertility, which is
essential for good soil health.
• Increasing the use of agroforestry and intercropping contributes to
• Pruning existing coffee trees or replacing them with disease and climatechange resistant varieties, will help rejuvenate coffee plots and increase yields for farmers.
Focusing on origins from where NESCAFÉ sources 90% of its coffee
NESCAFÉ will be working with coffee farmers to test, learn and assess the
effectiveness of multiple regenerative agriculture practices. This will be done
with a focus on seven key origins, from where the brand sources 90% of its
coffee: Brazil, Vietnam, Mexico, Colombia, Côte d’Ivoire, Indonesia and Honduras.
NESCAFÉ aims to achieve:
• 100% responsibly sourced coffee by 2025
• 20% of coffee sourced from regenerative agricultural methods by 2025
and 50% by 2030 as part of Nestlé’s ambition for its key ingredients
Piloting a financial support scheme in Mexico, Côte d’Ivoire and Indonesia to
accelerate the transition to regenerative agriculture
NESCAFÉ is committed to supporting farmers who take on the risks and costs
associated with the move to regenerative agriculture. It will provide programs
that aim to help farmers improve their income as a result of that transition. In
Mexico, Côte d’Ivoire and Indonesia, NESCAFÉ will pilot a financial support
scheme to help farmers accelerate the transition to regenerative agriculture.
Through this scheme, NESCAFÉ, together with coffee farmers, will test and
learn the best approach in each country. These could include measures such as:
• conditional cash incentives for adopting regenerative agriculture
• income protection using weather insurance •greater access to credit lines for farmers
NESCAFÉ will track the progress and assess the results of its field programs
with coffee farmers through its Monitoring and Evaluation partnership with the
Rainforest Alliance. Its efforts will be complemented by new and expertisefocused partnerships, like the one with Sustainable Food Lab for topics related
to coffee farmers’ income assessment, strategy and progress tracking.
Reducing greenhouse gas emissions also by capturing and storing more
carbon in the soil
Regenerative agriculture also contributes to drawing down carbon dioxide from
the atmosphere and reducing greenhouse gas emissions. That’s why
regenerative agriculture is a key part of Nestlé’s Zero Net roadmap. NESCAFÉ
aims to contribute to Nestlé’s Zero Net commitment to halve greenhouse gas
emissions by 2030 and reach zero net greenhouse gas emissions by 2050. It
will work with farmers, suppliers and partners to help protect agricultural lands,
enhance biodiversity and help prevent deforestation. The brand intends to help
farmers plant more than 20 million trees at or near their coffee farms.
Going forward by building on a strong foundation
Today’s announcement builds on NESCAFÉ’s sustainability efforts in coffee
production. Since 2010, the brand has invested in sustainability through the NESCAFÉ Plan and has made significant progress:
• Responsibly sourced coffee: 82% of NESCAFÉ’s coffee was responsibly
sourced in 2021
• Coffee plantlets: 250 million new coffee plantlets distributed to farmers
• Monitoring and evaluation: impact assessment in partnership with the
Rainforest Alliance across 14 countries
• Greenhouse gas emissions: 46% reduction in greenhouse gas emissions
in our soluble coffee factories (2020 vs. 2010, per tonne of product)
• Water usage: 53% less water withdrawal in our soluble coffee factories
(2020 vs 2010, per tonne of product)
Media Christoph Meier Tel.: +41 21 924 2200 firstname.lastname@example.org
Investors Luca Borlini Tel.: +41 21 924 3509 email@example.com