From Left: Gbenga Samuel, Lagos Modern Trade Manager, Rite Foods Limited; with Kemi Irinoye, Welfare and Logistics, TOR”Q Autofest; Sam, Drifter; Winner, Car Show Lomé 2023; Olawale Odenusi, Digital Lead, Rite Foods Limited; and Bakare Adebayo, Head of Media & Production, TOR”Q Autofest: The Fearless Showdown; during the “Car Show Lomé” held in Lome, Togo, on Sunday, 10 September, 2023, as a build-up to TOR” Q Autofest: The Fearless Showdown for car drifters and superbikers on 26 November, 2023, at Eko Hotel, in Lagos.
Fearless Energy Drink, Nigeria’s leading energy brand under Rite Foods Limited, known for its exceptional commitment to adventure and pushing boundaries has expanded its activities to Togo, with the sponsorship of the ‘Car Show Lomé,’ the largest car event in Lomé, held at ‘Palais Des Congres De Lomé’ on September 10, 2023, as part of the preliminary events for TOR’Q23: The Fearless Showdown, slated for November 26, 2023, at ‘Eko Hotel Car Park,’ Lagos.
Embracing the spirit of adventure, Fearless Energy Drink added an electrifying touch to the ‘Car Show Lomé.’ Attendees were treated to complimentary bottles of Fearless Energy Drink, powering them through thrilling stunts and adrenaline-pumping contests.
The Lomé motorsports event perfectly aligns with the Fearless brand lifestyle, encouraging consumers to break free from their comfort zones and embrace the thrill.
This expansion has broadened our consumer base, connecting with thrill-seekers and car enthusiasts in the Togolese capital, Lomé.
Kanyinsola Sangowawa, the Assistant Brand Manager of Fearless Energy Drink at Rite Foods Limited, expressed her enthusiasm, saying, “We are thrilled by the overwhelming response to our preliminary event in Lomé. This is just the beginning of an incredible journey as we prepare for ‘TOR’Q 23: The Fearless Showdown.’ We are taking the Fearless brand to Africa, and Lomé is just the beginning. It promises to be even more exciting and on a grander scale, with a massive turnout of bikers, car enthusiasts, and entertainers.”
Interestingly, TOR’Q 23: The Fearless Showdown, is set to be the height of adventure and automotive excellence, and Fearless energy drink is inviting all who dare to embrace their fearless spirits to join them in celebrating this epic showdown of speed, skill, and audacity.
As the brand continues to break through new territories, it remains committed to providing consumers with the energy and inspiration to pursue their passion fearlessly.
The sponsorship of the event not only demonstrates the brand’s unrelenting spirit but has also opened new territories and captured the hearts of adventure seekers across Africa.
The event attracted thousands of participants and spectators who came to witness the fearless spirit in action.
Impressively, the Lomé, Togo event attracted thousands of participants and spectators who came to witness the fearless spirit in action.
Stay tuned for more updates and exciting announcements as Fearless Energy Drink gears up for TOR’Q 23: The Fearless Showdown in November. For more information about Fearless Energy Drink and the upcoming event, visit @fearlessng on all social media platforms. Registration for the event is available at www.ritefoodsltd.com/torq23
